Legal — Privacy

Privacy Policy

Caltra Media (“Caltra Media”, “we”, “our”, “us”) is a digital-marketing and creative studio operating the website www.caltramedia.com (the “Site”). We are committed to protecting your privacy and keeping any personal information you choose to share with us secure and confidential.

What Information We Collect

We collect only two categories of information:

Information you voluntarily provide

  • How we receive it: when you e-mail, phone, or otherwise contact us directly.
  • Typical examples: name, job title, company, e-mail address, phone number, and any project brief or message you choose to share.

Technical & usage data

  • How we receive it: automatically, through cookies and similar technologies when you browse our Site.
  • Typical examples: IP address, browser type and version, operating system, pages viewed, time spent on each page, and referring URLs.

We do not intentionally collect sensitive personal information (e.g., health data, racial or ethnic origin, religious beliefs). Please refrain from sending such data.

Cookies & Analytics

We use first-party cookies and third-party analytics tools (e.g., Google Analytics) to understand how visitors use our Site. Cookies help us:

  • compile anonymised statistics on site traffic and interaction,
  • detect and resolve technical issues,
  • improve content and UX.

You can disable non-essential cookies in your browser settings at any time. Doing so will not block access to the Site, but analytics accuracy may be reduced.

How We Use Your Information

We process personal data only when we have a clear lawful basis. Here is how and why we use the information we collect:

  • Respond to your enquiries or project discussions Lawful basis: consent / pre-contract steps.
  • Maintain internal records of clients and projects Lawful basis: contract performance and our legitimate interest in efficient business administration.
  • Analyse and improve the Site and our service offerings Lawful basis: legitimate interest in understanding visitor behaviour and enhancing user experience.
  • Comply with legal or regulatory obligations (e.g., taxation, fraud prevention) Lawful basis: legal obligation.

We never sell or lease your data. We share it only with trusted service providers (such as cloud-hosting and analytics vendors) who help us operate our business and who are bound by confidentiality agreements.

Data Retention

Contact data is kept only for as long as necessary to fulfil the purpose for which you provided it or to comply with legal/financial record-keeping requirements.
Analytics data is retained in aggregate, non-identifiable form.

Security Measures

We store digital information on secure servers protected by firewalls, encryption at rest, and role-based access controls. While no system is 100 % secure, we maintain industry-standard safeguards to minimise risk of unauthorised access or disclosure.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • request a copy of the personal data we hold about you,
  • ask us to correct inaccurate data,
  • request deletion of your data when it is no longer required,
  • object to or restrict certain processing activities,
  • withdraw consent at any time if processing is based on consent.

To exercise any of these rights, please contact us via the details below.

Changes to This Policy

We may update this Privacy Policy to reflect changes in law or our practices. Any changes will appear on this page with a new “last updated” date. Continued use of the Site after such changes constitutes acceptance of the revised Policy.

Contact

If you have questions about this Policy or wish to exercise your data-subject rights,
please contact: info@caltramedia.com